To celebrate the incredible milestone of 40 million journeys on Dublinbikes, we partnered with RedClick and Core to create a cinematic love letter to the city's energy. The film follows renowned artist Holly Pereira as she draws inspiration directly from the streets of Dublin, developing a unique design that transforms a standard bike into a piece of mobile art. The narrative culminates in the bike's magical transformation before the artist's work is complete, returning the unique bike to a station in Smithfield to begin its real journey, reinforcing the campaign's core message of a city's shared energy.