STILLS
ARTHRITIS IRELAND - JAMES LOWE AND ADAM MCCARTHY’S JIA STORY
We were very humbled and proud to be involved in this film and stills project for Arthritis Ireland, featuring Grand Slam Champion, Irish international and Leinster rugby player James Lowe and 12-year-old Adam from Cork, both of whom had faced juvenile arthritis. This compelling campaign showcased the perseverance and strength of individuals coping with the autoimmune condition, aiming to raise awareness and offer support to the estimated 1,200-1,400 children in Ireland affected by it.
CLIENT: Arthritis ireland
CREATIVE: PowerHouse
PRODUCTION: PowerHouse
PRODUCER: Lee O’Hare
DIRECTOR: Andrew Ascough
FORMAT: Digital