Peroni Nastro Azzurro 0.0% x Scuderia Ferrari

PowerHouse collaborated with Peroni Nastro Azzurro 0.0% to create a suite of engaging content for their Tifosi Takeover event at Belfast City Hall. This three-day activation brought the excitement of F1 to life, and we were tasked with delivering premium-quality content to capture the event’s energy and drive real-time engagement.

Using an FPV drone team, an on-the-ground production crew, and photographer, we captured the event’s atmosphere and released the first set of assets within hours. This quick turnaround boosted social media engagement and attendance for the remaining days, resulting in a highly successful campaign for Peroni. Collectively we were very proud to achieve a reach of over half a million people over the course of the weekend.