NDC GUARANTEE x GARRY RINGROSE

We had the exciting opportunity to partner with the National Dairy Council to introduce the NDC Guarantee mark, a symbol of excellence in Irish dairy. Our collaboration with Garry Ringrose, the Irish and Leinster Rugby player, added star power and broad appeal, especially to younger audiences. With 2023 being a World Cup year, it was the perfect time to associate the brand with a rugby icon. The TVC and digital assets aimed to individually and collectively educate consumers about the mark's significance, representing local, sustainable, and naturally nutritious grass-fed dairy, all produced on family-run farms in the Republic of Ireland. We delivered a compelling film to convey these messages and elevate brand recognition.