SMITHWICKS - INDESCRIBABLY DELICIOUS

Our friends at Smithwicks came to us and asked us to create a series of videos for their #IndescribablyDelicious campaign. The aim was to grab consumers' attention and increase engagement on digital media platforms. The brand was looking to create a bank of mobile-first, engaging social content that could be used throughout the year to improve metrics such as CVR% and reach. By focusing on the beautiful pint and the craic of modern Ireland, the goal was to drive the crave appeal of Smithwicks.